Analyzed website journeys using SQL in BigQuery, Python, and Excel to identify conversion opportunities, informing experimentation and site optimizations that increased primary-funnel conversions by up to 40%.
Helped develop and analyze dozens of A/B tests, from testing briefs and implementation through results analysis and rollout; supported website rebuilds across consumer and enterprise projects.
Owned analytical workstreams and delivered findings to clients and executives, collaborating with global teams to document priorities and guide quarterly and annual decisions.
December 2020 – Present
Freelance Data Analytics and Engineering — Upwork
Remote
Built a Python pipeline integrating Google Analytics and Salesforce data to monitor business performance, substantially reducing manual reporting effort and supporting decisions as business conditions changed.
Analyzed healthcare coverage and billing records to identify active coverage without corresponding charges, enabling targeted coverage inquiries and billing follow-up.
Utilized SQL, Python, BigQuery, and BI tools for cohort analysis, data cleaning, visualization, and custom dashboards for freelance clients.
December 2020 – May 2022
Data Analyst — BNY Mellon
Remote
Developed Power BI dashboards shared through SharePoint to help upper management and internal teams monitor contracts, view workloads, and prioritize outstanding actions.
Automated repetitive data comparisons, reporting updates, and deadline reminders across existing systems, simplifying investigations into work requiring follow-up.
Documented technical workflows for other teams and supported monthly presentations to senior management and federal regulators.
January 2020 – April 2020
Data Scientist — Zenabi Data
Connecticut
Implemented Google Ads API data extraction and automated daily campaign reporting; developed and refined bidding algorithms aligned with client keywords and KPI goals.
Analyzed customer segments and creative engagement across Google and Facebook, informing audience targeting and campaign optimization for fashion clients.
October 2016 – September 2018
Associate SEM Analyst — Priceline
Connecticut
Used historical performance analysis to inform airline-ticket bidding decisions, increasing order volume by more than 100% month over month while lowering cost per acquisition and improving profitability.
Overhauled more than 500,000 ads for the Expanded Text Ads format and conducted A/B testing of ad content and landing-page experiences to inform optimization.
Rebuilt car-rental campaigns across Google and Bing, refining keywords, audiences, geographic targeting, and device bids; created reporting for cross-functional stakeholders to monitor and measure impact.