A multivariate redesign of an enterprise client's forms page, grounded in funnel-behavior data rather than assumption leading to increased primary-funnel conversions by up to 40%.
Read case studyRestructuring bidding strategy, budget allocation, and keywords across Priceline's airline campaigns on Google Ads more than doubled order volume month over month while lowering cost per acquisition.
Read case studyPower BI dashboards and automated data comparisons replaced manual spreadsheet compilation, giving management shared visibility into contract status and workload and saving the team dozens of hours of manual work a week.
Read case studyA Python pipeline pulling Google Analytics and Salesforce data daily into BigQuery to feed Power BI dashboards that replaced manual spreadsheet pulls and moved a freelance client from a weekly-or-monthly view of the business to a daily one.
Read case studyWorking the data-prep and SQL side alongside a small team, I helped feed a fraud-detection model trained on transaction, user, and pre-identified fraud data for a freelance gift-card client, cutting fraud during its test period by tens of percent.
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